How many of you have ever heard of Press Releases? I
can already hear a background noise sending me to hell... ☺
Ok, but
for those who do not know them (and I bet you are many) we can say, with
reasonable certainty, that this is a tool to communicate something official (about
someone or something, about a product or a company, etc.) to the Press.
Often
friends ask me with curiosity: "But… what’s your job exactly? I have not
understood very well.”
My answer is always the same, even though I think
that, despite they nod, they did not fully understand what I exactly do for a
living.
Often they confuse my work with doing "advertising" (indeed
you might say that "I do advertise" for my clients towards their
target audience), but I do not do advertising the way you might think.
We
understood that the value of our image and our reputation IS PRICELESS. Excellent.
Think that "P.R." deal exactly with your own image and reputation.
Curious,
isn’t it? :-)
Therefore
I ask myself: why companies, when it comes to cut the budget, the first thing they
take away is precisely the service offered by PR agencies?